Lena Riemann
| Lena RiemannM.Sc. Geography of Global Change Professur für Forst- und Umweltpolitik Room 0463 D - 79106 Freiburg i. Br. |
Lena Riemann is a PhD candidate at the Chair of Forest and Environmental Policy at the University of Freiburg. In her research she investigates how public communication around the topics forest conservation and forest management can be more effective if directed at specific target groups. The aim is to investigate the "how" of communication and understand what factors make communication effective in reaching a targeted audience.
Research interests
· Sustainable forestry & Forest policy
· (Forest-based) bioeconomy
· Interdisciplinary research
· Communication
Research projects
2023 - 2025
Optkom (Zielgruppenspezifische Kommunikation für nachhaltige Waldbewirtschaftung und Waldnaturschutz)
Target-group specific communication strategies for effective public communication (based on audience segmentation according to sinus milieus, in cooperation with Sinus instute)
2022
Studkombio (Studierendenkommunikation zur Bioökonomie)
The project aimed at informing students across various study programmes (including forest and environmental sciences) about the concept, the opportunities and challenges of the (forest-based) bioeconomy. At the same time, the students learned basic communication skills and developed a social media product, in which they conveyed creatively what they had learned about bioeconomy. More info: www.studkom.bio
2018-2019
PERFORM (Perceiving the forest-based bioeconomy)
In the framework of the Perform project (coordinated by European Forestry Institute) I conducted research on the question how bioeconomy is framed by the German government in contrast to how it is framed by civil society organizations / environmental NGOs.
Teaching support
Summer semester 2023
Joint Module Ecosystem Management (M.Sc. Environmental Governance, M.Sc. Environmental Sciences, M.Sc. Geography, M.Sc. Forest Sciences)
Environmental Policy Analysis (M.Sc. Environmental Governance)
Education & Communication (B.Sc. Forest & Environmental Sciences)
Summer semester 2022
Project Study Bioeconomy & Communication
Professional formation
2022 - current
PhD Researcher at the University of Freiburg within the OPTKOM project
Project staff in the project StudkomBio - Student's Communication about Bioeconomy at the University of Freiburg. More information about the project: www.studkom.bio
2016 - 2019
M.Sc. Geography of Global Change at Albert-Ludwigs-Universität, Freiburg
Thesis: Bioökonomie-Framing in Deutschland: Ein Vergleich des zivilgesellschaftlichen Bioökonomie-Framings mit dem politischen Bioökonomie-Framing in Deutschland
2012 - 2016
B.A. Political Science at Freie University, Berlin
Thesis: Patricipatory Management of Natural Reserves: State Involvement and Biodiversity Conversation
Publications
Riemann, L. (2025): Effective communication about forests and trees: An analytical framework for communication among segmented audiences. In: Forest Policy & Economics, Vol. 172, 103429.
Kruse, S., Riemann, L., Pareek, K., Ziga-Abortta, F.R. & Höllermann, B. (Eds.) Enhancing collaboration in flood disaster risk management. [MOOClecture] Available at https://www.hkc-online.de/en/Projects/PARADeS-Open-Learning-Content#6CA
Riemann, L.; Giurca, A. & Kleinschmit, D. (2022): Contesting the Framing of Bioeconomy Policy in Germany: The NGO Perspective. In: Journal of Environmental Policy & Planning, Vol. 24(6), p. 822-838. https://doi.org/10.1080/1523908X.2022.2071689